Our foundation

Prefer owns the moment of service.

The seconds when a guest stands in front of another person and either feels known or does not.

Work backward

We start with the customer experience and let the technology come along. That means no guest app, no inferred preferences, and no unsolicited contact. The guest taps, carries their own profile, and decides what the room may know.

The line

Be known.

Prefer is an information provider, not a payments platform.

The room

Build regulars inside the room.

Bring Prefer to your venue and make recognition part of service.