PREFER / ARRIVAL8:42 PM
Mara R.
Guest states no shellfish
Quiet corner, if available
CODE 4K7Q
Hospitality, between arrival and payment
Own the moment of service.
Prefer lets guests carry their own preferences. One tap, and the room knows their name, what matters, and how they want to be known.
No app. No POS integration. Guests stay free.
Arrival
Known on arrival.
A two-second view for the person greeting the guest. Information, never instruction.
04
visits
Quiet
recognition
The difference
Everyone else guesses. Prefer is told.
Guest-led
Every interaction starts with a tap. Prefer stays silent until invited.
Stated, never inferred
Preferences carry the guest's words and a date. Wrong is worse than blank.
Built for the room
Technology gets out of the way.
Prefer works backward from the guest experience, then gives staff only what belongs in this moment.
01
The guest taps
One NFC tap at the door, table, or bar rail. No app, login, or onboarding form.
02
The room gets the right detail
Hosts see seating, servers see the usual and Nevers, and the kitchen sees guest-stated Musts.
03
The relationship gets better
Preferences build by encounter. Venue observations remain proposals until the guest accepts them.
A two-second read
Must. Prefer. Never.
Must
Allergies, intolerances, mobility needs, service animal.
Prefer
The usual, a booth, a quiet corner, the pace of a meal.
Never
No song, no refill unasked, no table by the door.
The useful number
Visit 5
Prefer measures Regular Formation Rate: the share of first-time guests who reach a fifth visit within ninety days.
Pageviews are not regulars. We measure the room.
Venue pricing
A switch, not another line item.
Prefer replaces the generic venue microsite with a page that forms regulars in the room.
Independent venue
$249/ location / month
- NFC service moments and guest wallet pass
- Venue microsite built to form regulars
- Role-scoped arrival view and service callouts
- Pre-shift, arrival, Must, and Monday chits
- Full first-party venue data export
Groups of 3+
$199/ location / month
One guest profile travels across the group while each house keeps its own venue-level memory and first-party data.
The guest pays $0.
No membership tier, no paid status, no badge. Better service is the benefit.
Before you ask
Built around trust.
The room already has a moment
Make it feel like recognition.
Start with one tap, one useful detail, and a guest who comes back because the room remembered.